SUBMIT HERE
YouTube Works Awards

YouTube Works Awards

Open for submissions until March 7, 2025
SUBMIT HERE
Nordic YouTube Works Awards

About the Awards

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing — and everything in between — YouTube has seen how incredible digital content can drive equally powerful results.

The Nordic YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Nordic countries past year. Originally started in the UK, the YouTube Works Awards are celebrated in 15+ markets.

Questions? Contact youtube-works-nordics@google.com.

About the Awards

Categories

1

Masterful Media Planning

Celebrating the campaign that best demonstrates brilliant media planning that drove business results. We’re searching for campaigns that took a media-first approach using YouTube as an integrated part. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to drive results.

2

The Unskippable

Celebrating the paid ad campaign that made people watch and where they could have skipped but didn't. Submissions competing in this category grabbed viewers' attention, kept it and have the stats to back it up. We will be placing special emphasis on campaigns that effectively leveraged Google's ABCD framework (Attention, Branding, Connection, Direction) to achieve unskippable results. (Only paid ads are eligible for this category.)

3

Brands as Creators

Celebrating the campaign that best demonstrates brands behaving like creators. We are looking for campaigns and brands that delivered impactful and engaging content in partnership with YouTube content creators --or-- by acting like one. We want brands that show us that YouTube is in their DNA. This brand regularly crafts content informed by consumer trends and knows how to nurture passionate online communities. In what ways did your content meet audiences where and how they’re watching? How did you deliver entertainment and inspiration — just like a creator would?

How it works

Submit your best work from 2024 to be reviewed by our panel of industry leaders.

Our judges will select the winners across a number of awards categories and a Grand Prix will be awarded to the submission that best demonstrates brilliant results, storytelling, and effectiveness.

How it works

Our 2025 judges

They’ve been there, done that, and got a few trophies themselves. Our judges bring specialized expertise and significant experience across the industry and category spectrums.

Caio Franchi

Caio Franchi

Head of Creative Works Northern Europe

Google

Emma Zanderholm

Emma Zanderholm

Head of Digital

Publicis

Stefan Bjurholm

Stefan Bjurholm

Head of Media

Telia

Frida Siversen Ljung

Frida Siversen Ljung

Copywriter & Partner

NordDDB

Eka Ruola

Eka Ruola

Chief Creative Officer

Nitro

Ilari Ahtola

Ilari Ahtola

Head of Digital

Dagmar

Ruusa Koskelainen

Ruusa Koskelainen

Head of Marketing & Digital Sales

Finnair

Søren Christensen

Søren Christensen

Partner & Strategy Director

Robert/Boisen & Like-minded

Cecilia Jonasson

Cecilia Jonasson

Exec. Director Dentsu DK

Dentsu

Katrine Marie Klitgaard

Katrine Marie Klitgaard

Head of Creative

Salling Group

Martin Saabye Maaløe

Martin Saabye Maaløe

Senior Director & Group Lead, Creative Performance

s360

Minna Philipson

Minna Philipson

CMO

Gelato

Stine Jarl Andersen

Stine Jarl Andersen

Advisor and team lead - TRY Opt

TRY

Jayany Jørgensen Bråthen

Jayany Jørgensen Bråthen

Head of Video

OMD

1

Contest begins

February 3, 2025

2

Submissions end

March 7, 2025

3

Winners announced

14 May 2025

HOW TO SUBMIT

Best practices

Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.

Helpful hints:

  • Consider co-writing your submission; media and creative collaborations help to tell the full story
  • Tell a story with a beginning (objectives), middle (approach), and end (impact)
  • Stick to simple and concise
  • Include critical context around your creative
  • Remember we need all relevant media referenced in your submission
  • Note any factors external to YouTube that could have impacted results
  • Share as many metrics as you can and include objectives, KPIs, and benchmarks
Best practices

How to enter

Identify your most effective YouTube campaigns from 2024, review the Terms & Conditions, and fill out the submission form below.

The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.

Questions? Contact us at youtube-works-nordics@google.com

How to enter
YouTube Works Awards 2025 Submission Form

Please refer to our submission guide for more information.

Demonstrate how your video campaign pushed the boundaries creatively and drove tangible business results on YouTube. A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.
Eligible submissions are those launched between January 1, 2024 — December 31, 2024
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Please select the category/ies which best reflects your submission. You may select all that apply.

Celebrating the campaign that best demonstrates brilliant media planning that drove business results. We’re searching for campaigns that took a media-first approach using YouTube as an integrated part. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to creative effectiveness.

Celebrating the paid ad campaign that made people watch and where they could have skipped but didn't. Submissions competing in this category grabbed viewers' attention, kept it and have the stats to back it up. We will be placing special emphasis on campaigns that effectively leveraged Google's ABCD framework (Attention, Branding, Connection, Direction) to achieve unskippable results. (Only paid ads are eligible for this category.)

Celebrating the campaign that best demonstrates brands behaving like creators.

We are looking for campaigns and brands that delivered impactful and engaging content in partnership with YouTube content creators --or-- by acting like one. We want brands that show us that YouTube is in their DNA. This brand regularly crafts content informed by consumer trends and knows how to nurture passionate online communities. In what ways did your content meet audiences where and how they’re watching? How did you deliver entertainment and inspiration — just like a creator would?
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Why do you think your campaign is a good fit for the category or categories you have selected? How does this campaign best exemplify that category?
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Tell us about the challenge your brand or business identified and solved with this campaign. Provide relevant context about your industry, competition and brand in relation to the challenge. Tell us about the specific objectives and KPIs that you set out to achieve.
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What does this work add to our understanding of creativity and effectiveness on YouTube? What is it about this campaign that made it a success on YouTube? How did you lean into the platform?
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Provide an overview of how the campaign came to be. Start with the creative idea behind the work. Describe the audience, insights and strategy that allowed for the campaign objectives to be successfully met. Include references to the specific YouTube capabilities you chose and how you leveraged them.
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0 / 1500
Please provide links to all creative materials including case studies, original works of the campaign, or any additional supplement campaign content.

Please note:

  • Links must be separated by commas.
  • Include individual video URLs for the YouTube campaign.
  • If your entry requires multiple videos, limit to 5 links maximum.
  • YouTube links provided must be full YouTube link (not shortened link)
  • If materials are uploaded to Google Drive, please ensure permission is granted for all with link Please ensure that all links provided are active until May 14
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What were your results against the specific goals and KPIs you aimed to achieve? How did YouTube capabilities help achieve the campaign objective(s)? Make sure you connect the results to your stated objectives and include relevant benchmarks to illustrate your achievements. It is essential that you provide measurable and quantifiable results.
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Any additional information, context or insight you would like to share with the judges? e.g. any other learnings or key success factors
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YOUTUBE WORKS AWARD WINNERS

2024 Winners

Brands and agencies brought forward 2023’s most creative, compelling, and effective campaigns to the YouTube Works Awards. Our community of expert judges selected winners across categories – Here are the 2024 winners.

2024 Winners
GRAND PRIX
CREATIVE EXCELLENCE
GRAND PRIX
CREATIVE EXCELLENCE

E.ON Sverige, BBDO Nordics, Publicis Groupe & Tally Ho

Familjen Jarny ställer om

MASTERFUL MEDIA PLANNING
MASTERFUL MEDIA PLANNING

Just Eat, McCann London & DEPT®

Did Somebody Say Just Eat ft Christina Aguilera and Latto

THE UNSKIPPABLE
THE UNSKIPPABLE

Obs BYGG, PHD, Elg & Lucky View

DIY success! Obs Bygg's videos convert viewers into customers

THE UNDERDOG
THE UNDERDOG

Contour Design & Precis Digital

The Wrong Tool